My district is also going to this company, and I have heard ssome frightening things from people that worked with them to allign our textbooks this summer. Your right about it being obvious type of stuff that any group of teachers should be able to do. They seem to view fun activities (drawing or coloring, skits, etc) as non-value added activities. I think it takes the idea of teaching to the test to the nth degree. Has anybody else had experience with them?